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YAN&ONE, the first Cosmetics Smartstore in the world will launch in Morocco Mall on the 28th of October.

"I’m doing it for Morocco, for the Moroccan product. It is a responsibility to win this challenge "- Salwa Akhannouch Here’s a great news for Moroccan Cosmetics, Luxury and Retail enthusiasts: After being in the pipeline for 3 years, the new Smartstore of Salwa Idrissi Akhannouch, the CEO of AKSAL Group, is finally ready to open its doors. The affluent business woman reimagines and recreates beauty in a completely new way. For her, beauty is universal; beauty is for men and women; beauty is for all skin types and shades. Hence the reason why she decided to call her new project YAN&ONE. This original name references the number ONE in both Amazigh and English, so to highlight the universality of the brand. As universal as it aspires to be, YAN&ONE’s promotional video screams MOROCCO. The tea, the startling desert, the majestic palm trees, the royal embroidery, the breathtaking mosaic, the Jemaa el Fna square. Everything about this video is

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