YAN&ONE, the first Cosmetics Smartstore in the world will launch in Morocco Mall on the 28th of October.

"I’m doing it for Morocco, for the Moroccan product. It is a responsibility to win this challenge "- Salwa Akhannouch

Here’s a great news for Moroccan Cosmetics, Luxury and Retail enthusiasts: After being in the pipeline for 3 years, the new Smartstore of Salwa Idrissi Akhannouch, the CEO of AKSAL Group, is finally ready to open its doors.

The affluent business woman reimagines and recreates beauty in a completely new way. For her, beauty is universal; beauty is for men and women; beauty is for all skin types and shades. Hence the reason why she decided to call her new project YAN&ONE. This original name references the number ONE in both Amazigh and English, so to highlight the universality of the brand.

As universal as it aspires to be, YAN&ONE’s promotional video screams MOROCCO. The tea, the startling desert, the majestic palm trees, the royal embroidery, the breathtaking mosaic, the Jemaa el Fna square. Everything about this video is made to abundantly showcase everything that makes Morocco the unique country that it is.  

AKSAL group, promoter of YAN&ONE is thinking BIG this time: it’s catering to both men and women, and is offering a multitude of products, namely fragrances, accessories, skin care as well as beauty products which will be introduced to consumers in an interactive and digital way. We have to remember though, that this is not the first time AKSAL is going to raise the bar. The group is, as a matter of fact, considered to be The Moroccan leader in Retail, Luxury and Malls.

Starting with a small retail business called Delinesse in the 90’s, AKSAL capitalized on these first steps to give birth to the Holding in 2004. With a series of acquisitions and launches throughout the years, the luxury group quickly expanded its business portfolio and made a name for itself both domestically and internationally, mainly through big and bold projects such as the opening of the 3rd largest Zara megastore in the world in 2004, the launch of Morocco Mall in 2009, and now the opening of the first Cosmetics Smartstore in the world.

A thousand screens, interactive touchscreen mirrors, digital tools to showcase videos and tutorials, have all been set up to provide consumers with the experience of a lifetime, the opportunity to discover and to adopt the latest trends in cosmetics, paired with high-end digital platforms. By doing so, AKSAL is prompting consumers to think about YAN&ONE store as more than just a place to buy a particular product, but rather a chance to enjoy the experience of shopping so that they return even when they don't necessarily have a specific need or purchase in mind. And that, ladies and gents, is the power of interactive marketing.

Seeing Moroccan Brands leveraging both applications of interactive retail and the latest in-store technologies to create a seamless customer journey, is truly heart-warming. Salwa Akhannouch put it and well and simply when she said: “I’m doing it for Morocco, for the Moroccan product. It is a responsibility to win this challenge”. 

With YAN&ONE, the Moroccan lady boss is turning tables on traditional retailing, and is setting higher standards in Africa as well in the world may I say; All of which is achieved,  from Morocco, with love.